Software tools have a more specific purpose, the single most important key to understanding SEO in ways that will quickly profit your business, is to focus on skill-building by reason of practice.
It's important to gain and possess your SEO skills first, before fiddling with tools.
Software tools are nice, but create writhing from the human brain implementing a brilliant and profitable high traffic, high conversion strategy.
Everyone tends to lean towards new software tools, but I encourage you to build your SEO comfort level, adn develop from there
Aisling Keenan
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